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How Are 19 Hotel Marketing Directors From Hilton, Premier Inn & Novotel Boosting Bookings & Profits With Stand-Out, Savvy Marketing?

Deliver Bottom-Line Results & Drive Measurable Returns: Stand Out & Boost Bookings & Profits With Savvy Hotel Marketing. Unlock Key Travel & Hotel Trends & Insights To Rocket Direct Bookings & Revenue Skywards With Innovative Social Media Campaigns, Lucrative OTA Tactics, Powerful Digital & Traditional Marketing Strategies & Up-To-The-Minute Search Performance, Website & Channel Mix Optimisation

Europe's Finest Hotel Marketing Conference Tackling The Most Pressing Hotel Marketing Challenges! A One-Day, Brand-Led Conference & Networking Event, 17th March 2020, Central London. 

Senior In-House Hotel & Hospitality Marketing Professionals Share The Latest Insights Into Key Travel & Hotel Trends, Hard-Hitting Social Media Campaigns, Digital Marketing & New Tech Strategies, Leveraging OTA Relationships, Unlocking Search, Insight-Led Offline Strategies, Optimising Channel Mix ROI & Website Improvements To Boost Hotel Room Bookings & Secondary Revenue Streams & Deliver Measurable Impact On The Bottom Line

  1. Unlock Key Travel, Hotel & Hospitality Trends For On-The-Pulse Marketing: Tap into the latest insights into consumer and wider travel trends to ensure your strategy is ahead of the curve
  2. Powerful Social Media Campaigns: Drive engagement and bookings and grow your brand with innovative content
  3. Mutually-Beneficial & Profitable OTA Partnerships: Explore how best to balance the relationship long-term and offer customers added value with direct bookings
  4. Optimise SEO, Drive Direct Bookings: Quick wins to boost search rankings and leverage Google AdWords
  5. Keep Pace With Digital Marketing & New Tech Trends: Ensure your digital marketing is impactful, targeted and leaps off the screen
  6. Innovative, Bottom-Line-Boosting Offline Campaigns: Deliver measurable ROI on offline spend to demonstrably drive revenue with traditional marketing channels
  7. Prove ROI & Measure The Success Of Your Channel Mix: Determine the right channel mix that works for your hotel and prove your success with insight-driven measurement tactics
  8. Boost Bookings With Website Improvements: Streamline customer journeys with accessible, user-friendly and easy-to-navigate websites
  9. Cost-Effective Paid Advertising: Consistently reach and engage your audience and fuel results with data-driven paid advertising strategies
  10. Maximise Secondary Revenue Streams: Increase profits with strategic marketing tactics for weddings, meetings and events, F&B, spas and more!

The Stand-Out Hotel Marketing Conference - Boost Bookings At A Glance

19+

Hotel Marketing Directors Speaking

100%

Average Satisfaction Rate

10

Advanced Topic Streams

10

9 Years Leading The Way 

1

Inspiring Day

Why This Stand-Out Hotel Marketing Conference? 

  • 19 Hotel Heads & Directors Of Marketing Speaking In 1 Inspiring Day 
  • 100% Satisfaction Rating At Our Sell-Out Sister-Event The Digital Travel Marketing Conference!
  • 9 Years Leading The Way With Ground Breaking Conferences
  • Revenue Stream Breakout Disacussions: A) Weddings B) Food & Beverages C) Spas D) Meetings & Events E) 5* Luxury F) B2B Client Partnerships 
  • 5 Informal Lunchtime Discussions: 1) GDPR 2) CSR 3) Email Marketing 4) Sales & Marketing Collaboration 5) Guest Reviews
  • 3 Q&A Panels: Hot Trends & Insights, Social Media Strategies, OTAs

100% Delegate Satisfaction Rating At Our Latest Annual Digital Travel Marketing Conference & 9 Years Leading The Way With Ground-Breaking Conferences! Hear What Previous Attendees Think:

testimonial-image (1) 14.10

Business Case For Attending Europe's Leading 1 Day, Brand-Led Stand-Out Hotel Marketing Conference.
Send To Your Manager For Sign Off!

  1. Hear Insights From 19 Heads & Directors Of Marketing From Europe's Leading Hotel Brands In 1 Inspiring Day
  2. Practical Takeaways & Insights & An Opportunity To Network With 100+ Industry Peers
  3. A Tailored & Targeted Agenda Based On Our In-Depth Research Consisting Of The Most Pressing Hotel Marketing Issues Facing The Hotel Industry Today
  4. Your Toughest Challenges Tackled Head On With Practical Approaches: Hot Travel & Hotel Trends • Social Media Strategies • Hard-Hitting Digital Marketing • Leverage OTAs Relationships • Unlocking Search • Offline Marketing Optimisation • Revenue Stream Breakouts • Channel Mix ROI • Customer Experience • Sales & Marketing Collaboration • PR • Streamlining Websites • Paid Advertising

19 Hotel Marketing Directors Offer Practical Insights In 1 Day: Hot Travel & Hotel Trends • Social Media Strategies • Hard-Hitting Digital Marketing • Leverage OTAs Relationships • Unlocking Search • Offline Marketing Optimisation • Revenue Stream Breakouts • Channel Mix ROI • Customer Experience • Sales & Marketing Collaboration • PR • Streamlining Websites • Paid Advertising

Deliver Bottom-Line Results & Drive Measurable Returns: Stand Out & Boost Bookings & Profits With Savvy Hotel Marketing. Unlock Key Travel & Hotel Trends & Insights To Rocket Direct Bookings & Revenue Skywards With Innovative Social Media Campaigns, Lucrative OTA Tactics, Powerful Digital & Traditional Marketing Strategies & Up-To-The-Minute Search Performance, Website & Channel Mix Optimisation. 

Please See Below For The Stand-Out Hotel Marketing Conference - Boost Bookings Programme Outline. For The Full Agenda, Please Click Here >> 

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

HOT TRENDS & INSIGHTS | PANEL DISCUSSION & Q&A

09.10 Harness Key Insights & Expertise From Industry Thought-Leaders Into the Latest Trends In Hotel & Hospitality Marketing To Ensure Your Strategy Is Fit For The Future

Michael Falla, General Manager, Hilton Garden Inn Glasgow City Centre

Tomas Luko, Director of Sales & Marketing, Taj 51 Buckingham Gate Suites & Residences & St. James' Court, A Taj Hotel

Ismail Benjelloun, Director of Sales & Marketing, Courtyard By Marriott Paris Porte De Versailles

SOCIAL MEDIA 

09.40 Trend-Setting & Stand-Out Social Media Strategies To Engage Your Audience, Drive Bookings & Grow Your Hotel Brand
Santiago Garcia Soliemi, Global Director of Social Media, Meliá Hotels International

SOCIAL MEDIA STRATEGIES | PANEL DISCUSSION & Q&A

10.30 Morning Refreshment Break With Informal Networking10.00 Drive Engagement & Revenue Through Social Media & Future-Poof Your Strategies In A Constantly-Shifting Environment

Kasia Rudnik, Director of eCommerce, The Langham, London

Bethan Johnston, General Manager, Hotel Indigo Chester

Haley Borisoff, Sr. Director Brand Marketing PR & Communications EMEA, Wyndham Hotels & Resorts

Olivia Christensen, Assistant Vice President, Corporate Communications – Europe, Shangri-La Hotels and Resorts

10.30 Morning Refreshment Break With Informal Networking

SOCIAL MEDIA STRATEGIES | PANEL DISCUSSION & Q&A

10.30 Morning Refreshment Break With Informal Networking10.00 Drive Engagement & Revenue Through Social Media & Future-Poof Your Strategies In A Constantly-Shifting Environment

Kasia Rudnik, Director of eCommerce, The Langham, London

Bethan Johnston, General Manager, Hotel Indigo Chester

Haley Borisoff, Sr. Director Brand Marketing PR & Communications EMEA, Wyndham Hotels & Resorts

Olivia Christensen, Assistant Vice President, Corporate Communications – Europe, Shangri-La Hotels and Resorts

10.30 Morning Refreshment Break With Informal Networking

DIGITAL MARKETING

11.00 Keep Pace With The Current Trends In Digital Marketing & New Technologies To Create Content That Engages Consumers & Drives Sales

11.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thehotelconference.com.

DIGITAL MARKETING

11.50 Review The Role Of OTAs In Your Hotel Marketing Strategy To Achieve Mutually-Beneficial & Profitable Partnerships

Jacqui McMillan, General Manager, Novotel London Canary Wharf

Dan Visser, Director Sales & Marketing, The Langdale Estate

UNLOCKING SEARCH

12.20 In-House Tips & Tricks To Incrementally Optimise For Search Engines & Google AdWords & Boost Your Hotel To The Front Page & Power Direct Bookings Skywards

Modesta Jonauskyte, Digital Marketing Manager, Corinthia Hotels

CASE STUDY

12.40 Leverage Employee Engagement To Fuel Customer Journeys, Enhance Customer Experience & Maximise Hotel Reputation

Sophie Porter, Director of Marketing, The Grand Brighton & Richmond Hill Hotel

12.55 Lunch For Delegates, Speakers & Partners

INFORMAL PEER-TO-PEER DISCUSSIONS

13.25 Informal Peer-To-Peer Discussions

A) GDPR

Dan Visser, Director Sales & Marketing, The Langdale Estate

B) CSR

Michael Falla, General Manager, Hilton Garden Inn Glasgow City Centre

C) Email Marketing

Karen Plumb, Commercial Marketing Director, Premier Inn

D) Sales & Marketing Collaboration

Aysem Monaco, Director of Marketing Communications, Mandarin Oriental Hotel Group

E) Reviews


13.55 Afternoon Chairs’ Opening Remarks

Bethan Johnston, General Manager, Hotel Indigo Chester

TRADITIONAL MARKETING

14.05 Employ Effective Offline Marketing Strategies To Optimise Your Offline Channel Mix & Drive Sales & Revenue Through Traditional Platforms

Marta Diaz, Head of Marketing, The Landmark London

14.25 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thehotelconference.com.

PR FOR HOTELS

14.55 Explore How PR, Video & Media Can Enhance Your Reputation & Get Eyes On Your Hotel

Tanja Rühmann
PR & Marketing Director
Crowne Plaza Hamburg

REVENUE STREAM BREAKOUTS

A) Weddings

B) Food & Beverages

C) Spas

D) Meetings & Events

E) 5* Luxury

F) B2B Client Partnerships

Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises

CHANNEL MIX ROI

15.30 Accurate Measurement & Reporting Tactics To Attribute ROI Across Digital & Offline Campaigns & Inform Future Strategies

Karen Plumb, Commercial Marketing Director, Premier Inn

15.50 Afternoon Refreshment Break With Informal Networking

FOSTERING STRONG SALES & MARKETING COLLABORATION

16.20 Explore The Changing Dynamic Between Sales & Marketing Teams In Hospitality & How Practitioners Can Collaborate To Make Sales Teams An Extension Of Their Hotel’s Marketing Strategy

Sean Philby, Director of Sales UK Ireland & Western Europe, Radisson Hotel Group

HARD-HITTING WEBSITES

16.35 Tap Into The Customer Journey & Streamline Your Website To Drive Direct Bookings & Boost Hotel Revenue

PAID ADVERTISING

16.55 Harness The Power Of Paid Advertising To Ensure Content Reaches Your Target Audience Without Breaking The Bank

Brook Minto, Director Marketing Performance EMEA, Hilton

17.15 Chairs Closing Remarks & Official Close of Conference

Want To Get Involved With The Stand-Out Hotel Marketing Conference? 

Can You Help Hotel Marketing Directors Stand-Out & Boost Bookings & Profits With Savvy Hotel Marketing? 

For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@thehotelconference.com.

Book an exhibition stand and two delegate passes before 16th January for only £1,999 (Save £500)Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

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