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In Just 1 Day, 19 Award-Winning Hotel Marketing Directors Reveal How To Stand Out & Boost Bookings & Profits With Savvy Hotel Marketing Strategies!

Deliver Bottom-Line Results & Drive Measurable Returns: Stand Out & Boost Bookings & Profits With Savvy Hotel Marketing. Unlock Key Travel & Hotel Trends & Insights To Rocket Direct Bookings & Revenue Skywards With Innovative Social Media Campaigns, Lucrative OTA Tactics, Powerful Digital & Traditional Marketing Strategies & Up-To-The-Minute Search Performance, Website & Channel Mix Optimisation

A One-Day, Brand-Led Conference & Networking Event, 17th March 2020, One Whitehall Place, Central London

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

HOT TRENDS & INSIGHTS | PANEL DISCUSSION & Q&A

09.10 Harness Key Insights & Expertise From Industry Thought-Leaders Into the Latest Trends In Hotel & Hospitality Marketing To Ensure Your Strategy Is Fit For The Future

  • Tap in to the key travel trends and drivers for consumers to ensure you’re offering customers what they’re looking for
  • What international markets should hotels be looking to break into and how can hotels adapt their marketing to engage consumers and drive bookings from across the globe?
  • What emerging technologies on the market can drive your marketing strategy into the next generation?
  • How has uncertainty around the UK’s political situation and Brexit affected hotel bookings, and what can hotels do to attract consumers during this period?

Michael Falla
General Manager
Hilton Garden Inn Glasgow City Centre

Tomas Luko
Director of Sales & Marketing

Taj 51 Buckingham Gate Suites & Residences & St. James' Court, A Taj Hotel

Ismail Benjelloun
Director of Sales &
Marketing
Courtyard By Marriott Paris Porte De Versailles

SOCIAL MEDIA

09.40 Trend-Setting & Stand-Out Social Media Strategies To Engage Your Audience, Drive Bookings & Grow Your Hotel Brand

  • Innovative tips on creating social media content to make your hotel stand out from the competition and cut through to your target audience
  • How can hotel marketers best measure the ROI of social media campaigns and demonstrate the success of your strategy?
  • Optimise the right mix of social media channels that actively engage consumers and boost revenue and sales skywards

Santiago Garcia Soliemi
Global Director of Social Media
Meliá Hotels International

SOCIAL MEDIA STRATEGIES | PANEL DISCUSSION & Q&A

10.00 Drive Engagement & Revenue Through Social Media & Future-Poof Your Strategies In A Constantly-Shifting Environment

  • How can hotels make the most of their social channel mix to effectively reach their customers with engaging content?
  • How can hotels drive bookings through social media platforms, harnessing them not just as a tool for engaging your audience but as revenue streams in their own right?
  • Influencers are commonplace in hotel marketing, but how can marketers ensure they are worth investing in and are boosting bookings, brand reputation and revenue?
  • Key algorithm updates to ensure you’re staying ahead of the curve and breaking through to reach consumers

Kasia Rudnik
Director of eCommerce
The Langham, London

Bethan Johnston
General Manager
Hotel Indigo Chester

Haley Borisoff
Sr. Director Brand Marketing PR & Communications EMEA
Wyndham Hotels & Resorts

Olivia Christensen
Assistant Vice President,
Corporate Communications – Europe
Shangri-La Hotels and Resorts


10.30 Morning Refreshment Break With Informal Networking

DIGITAL MARKETING

11.00 Keep Pace With The Current Trends In Digital Marketing & New Technologies To Create Content That Engages Consumers & Drives Sales

  • With so many hotel options for consumers, how can you ensure your digital marketing content leaps off the screen to engage your audience and drive revenue?
  • How can emerging technologies such as AI and augmented reality help your marketing strategy stand out from the crowd?
  • Older demographics are online more than ever, so how can marketers segment their audience to ensure their advertising is reaching and engaging this audience?

11.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thehotelconference.com.

OTAs | PANEL DISCUSSION & Q&A

11.50 Review The Role Of OTAs In Your Hotel Marketing Strategy To Achieve Mutually-Beneficial & Profitable Partnerships

  • How can hotels innovate their offerings to customers to drive revenue and sales through direct bookings?
  • Remove pain points from difficult customer journeys to prevent losing direct bookings to OTA’s
  • How can hotels maximise the value that OTAs have in their marketing strategy by ensuring your hotel is optimised for SEO on their sites?

Jacqui McMillan
General Manager
Novotel London Canary Wharf

Dan Visser
Director Sales & Marketing
The Langdale Estate

UNLOCKING SEARCH

12.20 In-House Tips & Tricks To Incrementally Optimise For Search Engines & Google AdWords & Boost Your Hotel To The Front Page & Power Direct Bookings Skywards

  • Reinventing the wheel costs time and money, but what small steps can marketers take to ensure their website is optimised for search engines and stay ahead of the competition?
  • How can marketers leverage Google AdWords to boost rankings and drive bookings directly through the website?
  • With consumers searching on mobile more than ever, how can hotels ensure their site is mobile optimised and on the front page for both mobile and desktop searches?

Modesta Jonauskyte
Digital Marketing Manager
Corinthia Hotels

CASE STUDY

12.40 Leverage Employee Engagement To Fuel Customer Journeys, Enhance Customer Experience & Maximise Hotel Reputation

Sophie Porter
Director of Marketing
The Grand Brighton & Richmond Hill Hotel

12.55 Lunch For Delegates, Speakers & Partners

INFORMAL PEER-TO-PEER DISCUSSIONS

13.25 Informal Peer-To-Peer Discussions

A) GDPR

Dan Visser
Director Sales & Marketing
The Langdale Estate

B) CSR

Michael Falla
General Manager
Hilton Garden Inn Glasgow City Centre

C) Email Marketing

Karen Plumb
Commercial Marketing Director
Premier Inn

D) Sales & Marketing Collaboration

Aysem Monaco
Director of Marketing Communications
Mandarin Oriental Hotel Group

E) Reviews


13.55 Afternoon Chairs’ Opening Remarks

Bethan Johnston
General Manager
Hotel Indigo Chester

TRADITIONAL MARKETING

14.05 Employ Effective Offline Marketing Strategies To Optimise Your Offline Channel Mix & Drive Sales & Revenue Through Traditional Platforms

  • With digital marketing generally targeted at younger audiences, how much emphasis should hotels be placing on traditional marketing platforms to cut through to different consumer demographics?
  • How to effectively measure the ROI of your offline campaigns to ensure you are optimising your budget allocation
  • Print, TV, Radio? What channels should marketers prioritise today to reach your target audiences and engage them with impactful marketing communications?

Marta Diaz
Head of Marketing
The Landmark London


14.25 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thehotelconference.com.

PR FOR HOTELS

14.55 Explore How PR, Video & Media Can Enhance Your Reputation & Get Eyes On Your Hotel

Tanja Rühmann
PR & Marketing Director
Crowne Plaza Hamburg

REVENUE STREAM BREAKOUTS | PEER-TO-PEER

A) Weddings

B) Food & Beverages

C) Spas

D) Meetings & Events

E) 5* Luxury

F) B2B Client Partnerships

Jennifer Cormack
Sales & Marketing Director
Windermere Lake Cruises

CHANNEL MIX ROI

15.30 Accurate Measurement & Reporting Tactics To Attribute ROI Across Digital & Offline Campaigns & Inform Future Strategies

  • What channel mix across digital and traditional marketing maximises the potential of your marketing budget and reaches consumers effectively?
  • Social media success is tricky to define, so how can marketers measure the success of social media content and demonstrably boost revenue through social platforms?
  • What can hotels do to ensure they are allocating their budget effectively and achieving ROI through Google AdWords?
  • How can hotels ensure they are seeing ROI from offline campaigns, and optimising spend across key offline channels?

Karen Plumb
Commercial Marketing Director
Premier Inn

15.50 Afternoon Refreshment Break With Informal Networking

FOSTERING STRONG SALES & MARKETING COLLABORATION

16.20 Explore The Changing Dynamic Between Sales & Marketing Teams In Hospitality & How Practitioners Can Collaborate To Make Sales Teams An Extension Of Their Hotel’s Marketing Strategy

Sean Philby
Director of Sales UK Ireland & Western Europe
Radisson Hotel Group

HARD-HITTING WEBSITES

16.35 Tap Into The Customer Journey & Streamline Your Website To Drive Direct Bookings & Boost Hotel Revenue

  • Top tips on improving UX, accessibility and removing barriers to purchase on your websites to ensure you don’t lose customers and revenue at this crucial part of the journey
  • Nobody enjoys reading walls of text, so how can hotels ensure the info on their websites is concise, whilst still giving customers all the key information?
  • Pictures are great for showing off your hotel, but too many can be a drag! How to balance the need to show off your hotel to customers, with a streamlined site

PAID ADVERTISING

16.55 Harness The Power Of Paid Advertising To Ensure Content Reaches Your Target Audience Without Breaking The Bank

  • With customers seeing advertising everywhere, what content can marketers create to cut through the noise, actively engage customers and drive direct bookings through paid adverts?
  • Social media algorithms are changing constantly, so how can marketers keep pace and continue to drive revenue through paid advertising on social media?
  • How can hotel marketers accurately target the right audience with paid adverts to ensure ROI from paid campaigns?

Brook Minto
Director Marketing Performance EMEA
Hilton

17.15 Chairs Closing Remarks & Official Close of Conference

Want To Get Involved With The Stand-Out Hotel Marketing Conference? 

Can You Help Hotel Marketing Directors Stand-Out & Boost Bookings & Profits With Savvy Hotel Marketing? 

For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@thehotelconference.com.

Book an exhibition stand and two delegate passes before the end of today for only £1,949Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.